Maryland Institute College of Art (MICA)
As one of the top art and design schools in the world, Maryland Institute College of Art demanded bold thinking and exceptional execution in the redesign of its website.
After studying the campus, the artists it empowers, and the recent rebranding by Pentagram, Happy Cog designed a site that presented the most powerful evidence of MICA’s impact: the artwork of its students.
Three flavors of the site, driven entirely by the artwork you find.
Front and center in the home page, MICA’s student artwork isn’t merely the most important element in the visual space; it actually works to define the site experience, by shifting the color palette as a visitor browses from one work to the next.
Behind the scenes
Happy Cog created a fully-fledged HTML/CSS framework specific to the new design, allowing the MICA web team to create layouts in whichever visual presentation best suits the content. The framework also makes it easy to change content order in code without altering visual display—a huge bonus in search engine optimization.
- Dan Mall: MICA