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Greg Hoy

Greg Hoy

President

Greg brings two decades of management, business analytics, and interactive design experience to his role as President of Happy Cog. His career spans the legal, publishing, retail, insurance, and consulting services industries. He has been managing teams since 1997.

In 2006, Greg and Happy Cog Founder Jeffrey Zeldman extended the company’s footprint by establishing its Philadelphia office. Since then, he helped orchestrate the merger with Airbag Industries. He also worked to spread Happy Cog’s brand into web hosting, and continues to identify ways to further its expertise in the industry.

Greg writes and speaks on the topic of business management and culture. He lives in Philadelphia with his wife Melissa and son Nash, and is passionate about food, music, travel, the Philadelphia Phillies, Airstream travel trailers, and brewed, fermented, and distilled beverages.

Selected Articles and Publications

RFPs: The Least Creative Way to Hire People
A List Apart 5 July, 2011
The Devil is in The Invoice
Cognition 12 May, 2011
Disclosing financials to prospects. Good or bad?
GregHoy.com 24 March, 2011
You’re Always Replaceable
Cognition 20 January, 2011
The Launch Gap
GregHoy.com 3 December, 2010
Bloodhounding Budgets
Cognition 14 October, 2010
Sexy metrics: Billability, Utilization, Employee Profitability
GregHoy.com 19 April, 2010
Create win-wins
GregHoy.com 13 April, 2010
Getting to No
October 2009, A List Apart

Personal site: greghoy.com

Principals

Directors

Project Management

User Experience

Design

Development

Strategic Partners

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New York City
148 Madison Avenue
Suite 600
New York, NY 10016
Jeffrey Zeldman
Founder & Executive Creative Director
Philadelphia
109 South 13th Street
Unit 3 South (Third Floor)
Philadelphia, PA 19107
Greg Hoy
President
Austin
3601 S. Congress Ave.
Suite C-304
Austin, Texas 78704
Greg Storey
President